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Why Digital Out-of-Home Advertising is The Future of Marketing

Digital OOH is The Future of Marketing in India powered by PostMyAd
Digital OOH Marketing in India

Introduction: “Chalo Shuru Karte Hai”

You are walking down the streets of Delhi, trying to avoid the chaotic traffic and the occasional cow crossing your path. You’re flooded with ads from billboards featuring Bollywood stars, posters promoting the latest cricket matches, and even auto-rickshaws with colourful slogans that you are really trying to avoid. But now, picture those same ads coming to life, changing in real-time, and Virat Kohli or Alia Bhatt interacting with you. That’s the power of Digital Out-of-Home (DOOH) advertising.

DOOH has been making waves in the Indian marketing world, with OOH And DOOH Market size valued at ₹3,700 crores, it’s easy to see why. Also, gone are the days of static billboards and boring posters. DOOH brings a new level of dynamism and engagement to outdoor advertising. From interactive screens featuring your favourite celebrities to eye-catching animations promoting the latest cricket matches, DOOH is capturing attention and making a lasting impression on the Indian consumers.

But why is Digital OOH is The Future of Marketing in India? It’s simple: DOOH is a game-changer due to its ability to reach a vast and wider audience, target specific demographics, and deliver high-impact messages, It’s a powerful tool that can help Indian businesses increase brand awareness, drive foot traffic, and ultimately boost sales.

Table of Content for Why DOOH is The Future of Marketing in India?
  • Why Digital Out-of-Home Advertising is The Future of Marketing?
    • DOOH vs OOH Advertising
    • Key Benefits of DOOH Advertising
  • Strategising a Digital Out-of-Home Advertising Campaign
  • How Businesses Are Using PostMyAd To Drive Sales
    • Benefits of Using PostMyAd For a DOOH Campaign 
    • Case Studies of Popular DOOH Campaigns
  • How To Create A Successful DOOH Ad Campaign in 5-Steps Using PostMyAd
  • How MeriMarketing’s Expertise Can Help You Create a DOOH Advertising Campaign
Indian OOH and DOOH Market Size | #PostMyAd | #MeriMarketing
Reference: Indian OOH and DOOH Market Size Report by Mordor Intelligence

Why Digital Out-of-Home Advertising is The Future of Marketing?

Remember those old, static billboards with Amitabh Bachchan and Sachin Tendulkar promoting brands throughout the city? Those were impressive back in the days, and that’s traditional Out-of-Home (OOH) advertising. In today’s DOOH, on the other hand, allows for real-time updates, targeted messaging, and even interactive elements. It’s like having a personal conversation with your audience, right on the street.

While traditional OOH is like watching a black-and-white movie, DOOH is like experiencing a 3D blockbuster.

Key Benefits of Using DOOH Advertising
  • Reach a Mass Audience: DOOH is like a megaphone for your brand, reaching thousands of people every day. Whether you’re targeting commuters, shoppers, or tourists, DOOH can help you get your message out there.
  • Engagement: DOOH is more than just an ad; it’s an experience. With interactive elements, eye-catching visuals, and relevant content, DOOH can capture attention and create a lasting impression.
  • Measure Campaign Effectiveness: Unlike traditional OOH, DOOH can be measured and tracked. You can see how many people have seen your ad, how long they’ve spent looking at it, and even whether they’ve taken any action.
  • Flexibility: DOOH is like a chameleon, adapting to its surroundings and changing with the times. You can update your message in real-time, target specific demographics, and even personalise content based on location.

Strategising a Digital Out-of-Home Advertising Campaign

Define Objectives

Before you create your DOOH campaign, it’s important to have a clear goal in mind. What do you want to achieve? Are you looking to increase brand awareness, promote a new product, or drive foot traffic to your store? Once you know your objectives, you can tailor your campaign accordingly.

Target Audience

Who are you trying to reach with your DOOH campaign? Are you targeting specific demographics, such as young professionals or families? Identifying your target audience will help you choose the right locations and create messaging that resonates with them.

Choosing The Right Locations

Not all DOOH screens are created equal. You need to choose strategic locations that align with your target audience. Some are in high-traffic areas, while others are in more niche locations. It’s important to choose screens that align with your target audience’s behaviour. For example, if you’re targeting commuters, you might want to choose screens near train stations or bus stops.

Creative Development

Your DOOH ads need to be more than just eye-catching; they need to be engaging. Think about what makes your brand unique and how you can translate that into a compelling DOOH ad. Consider using interactive elements, animation, and relevant content to grab your audience’s attention.

How Businesses Are Using PostMyAd to Drive Sales

PostMyAd’s self-serve platform simplifies the process of creating and managing marketing campaigns making DOOH advertising accessible for wider range of businesses including MSMEs.

PostMyAd is driving innovation in the Digital OOH Industry with:

  • Vast and Wider Reach to 140 Crore Indian Consumers
  • Helping MSMEs in Brand Building Through Affordable DOOH Campaigns
  • Making More Out of Their Campaign Through Tracking and Optimising
  • Reducing Unnecessary Human Involvement and Labour Costs, resulting in Faster and Better Campaign Execution

Benefits of Using PostMyAd

  • Fast and Convenient: Creating a DOOH campaign with PostMyAd is as easy as ordering food online. You can choose from a wide range of screens, upload your creatives, and launch your campaign in just a few clicks.
  • Extensive Reach: PostMyAd has an exclusive network of screens across India, ensuring that your message reaches a wide audience.
  • Data-Driven Insights: With PostMyAd, you can track the performance of your campaign and make data-driven decisions. You can see metrics like total number of audiences, audience age, operational screen hours, gender ratio, and spending power.
  • Monitoring and Optimisation: PostMyAd provides tools for campaign tracking, analytics, and reporting. This allows you to monitor the performance of your campaign and make adjustments as needed.
  • Cost-Effective Advertising: DOOH advertising can be highly cost-effective, especially when compared to traditional media channels. With PostMyAd, you can create flexible ad campaigns based on your time and budget.
Popular DOOH Campaigns in India

Nutella India

Posterscope India has launched an exciting campaign for Nutella that effectively demonstrates a fresh approach to out-of-home (OOH) and digital out-of-home (DOOH) advertising. By utilising 3D anamorphic displays, the campaign creatively transforms everyday locations into Nutella-themed landscapes. This innovative technique produces visually captivating, three-dimensional illusions when viewed from specific angles, enhancing the overall impact of the advertising and engaging the audience in a memorable way.

Source: Media4Growth

Dominos India

Domino’s Pizza, in collaboration with Avenir Brand Connect and Times OOH, has launched a groundbreaking advertising campaign for their Cheese Volcano Pizza. This innovative approach combines a large-format LED screen with a life-size 3D static display of the pizza, creating what is being called the world’s first “DOOH + 3D Static OOH Immersive Fusion Effect.”

Source: Media4Growth

Lakme India

Lakme, a leading brand from Hindustan Unilever (HUL), has elevated its marketing efforts with the launch of the Rouge Bloom collection through an eye-catching Anamorphic Digital Out-of-Home (DOOH) campaign in Mumbai. This initiative is designed to captivate makeup enthusiasts, adding a new dimension to Lakme’s high-impact marketing strategy. It enhances the brand’s reach and generates curiosity among commuters.

Source: Media4Growth

How to Create a Successful DOOH Ad Campaign in 5 Easy Steps

Step 1: Click on PostMyAd
Step 2: Choose Your Desired Location
Step 3: Select Date and Time
Upload Your Content on PostMyAd
Step 5: Make The Payment

How MeriMarketing Can Make You A Home Brand of India with DOOH Advertising

At MeriMarketing, we’re not just experts in DOOH advertising; we’re passionate about it. Our team has years of experience helping businesses of all sizes achieve their marketing goals through innovative and effective DOOH campaigns.

Here’s what sets us apart:

  • Deep Understanding of The Indian Market: We know the Indian market inside and out, from consumer behaviour to cultural nuances.
  • Creative and Innovative Approach: We’re not afraid to think outside the box. Our team of creative experts will develop unique and memorable DOOH campaigns that capture attention and drive results.
  • Data-driven Insights: We believe in the power of data. We use advanced analytics to track the performance of your campaign and make data-driven recommendations.
  • Personalised Strategy: We’re committed to providing personalised strategy to every brand. Our team will work closely with you to understand your business goals and develop a tailored DOOH strategy.

Ready to take your marketing to the next level with DOOH advertising? Contact MeriMarketing today for a free consultation. Our team will work with you to develop a customised DOOH campaign that delivers results.

We are on a mission to make Indian brands go global, let us all come together and build a strong business family!

Conclusion

Digital Out-of-Home advertising is the future of marketing in India. With its ability to reach a wide audience, target specific demographics, and provide high-impact messages, DOOH is a powerful tool for businesses of all sizes.

As the Indian market continues to grow and evolve, DOOH advertising will only become more important. With new technologies and innovations on the horizon, the possibilities for DOOH are endless.

Ready to experience the power of DOOH for your brand, Contact MeriMarketing today for a free consultation. Our team of experts will help you create a DOOH campaign that delivers results.

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